Saturday, September 26, 2009

Florida KidCare Act-Out for Health Contest Returns

For Immediate Release                                                                                                                                

Contact: Jennifer Pensy, (850) 681-3200,
September 16, 2009                                                                                                                                                           
Annie Jones, (850) 701-6114,                                                                                                                                                                         


Florida KidCare Act-Out for Health Contest Returns

Students use technology to promote benefits of good healthcare

Tallahassee, Fla. – Students dreaming of a “big break” can compete for their moment in the spotlight with the Florida KidCare Act-Out for Health Contest []. Middle school and high school students across Florida are encouraged to produce a 30-second television commercial or create a billboard advertisement promoting Florida KidCare, the state and federally-funded insurance program providing affordable health benefits for children birth through 18. Launched statewide in 2008, the Act-Out for Health contest drew more than 100 PSA and print advertisement entries from middle and high school students. This year, students will use a unique application on the contest website to create their billboard ad and lesson plans have been created for teachers.

“I am thrilled to see the Florida KidCare Act-Out for Health contest again this year,” said Reggie Grant, communications technology teacher at Lincoln High School in Leon County. “It’s an amazing opportunity for students to collaborate and creatively problem solve. Not only are students required to demonstrate important skills -- planning, organization, technology, communication, media literacy -- but scholarships are available to help further their education.”

All of the contest entries will be judged on originality and ability to promote Florida KidCare benefits to a diverse population. Winners will be chosen by a panel of judges and by the students themselves. This year, students can vote online for their favorite PSA and billboard ad for the Kids’ Choice winners. Grand prize winners will be chosen by Florida KidCare judges. The grand prize winning billboard design will be placed in the statewide winner’s hometown or the closest billboard location possible. The grand prize winning commercial will air on television stations and YouTube. Both grand prize winners will be awarded a $5,000 scholarship. Regional winners have the opportunity to win great prizes including gifts cards and funding for their schools.

 “The Act-Out for Health contest is a creative way to motivate kids to action,” said Rich Robleto, executive director of Florida Healthy Kids Corporation, a Florida KidCare partner. “We think it’s important for kids to know about quality healthcare, whether they have insurance or not. The contest has been a really good vehicle to get kids thinking about healthy lifestyles, preventive care and building awareness of the Florida KidCare program.”

Florida KidCare is available to Florida children without health insurance.  Children enrolled in the program receive preventive care, such as regular doctor’s visits, immunizations, dental and eye care, at a price their families can afford. Many families pay $15 or $20 per month; most pay nothing at all. A full-pay option is also available for families who may not be eligible for subsidized coverage. A recent study by the University of Florida Institute for Child Health Policy revealed the highest percentage of uninsured children in the state are kids between the ages of 12 and 18.

The contest is open to all middle and high school students across the state. To download the entry form and contest guidelines and to view last year’s winners, visit

For questions about the Act-Out for Health contest, please call Annie Jones, communications specialist for the Florida Healthy Kids Corporation at (850) 701-6114.

Contest entries must be postmarked or submitted online no later than Wednesday, December 2, 2009.


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About Florida KidCare

Florida KidCare offers affordable, quality health insurance for children under the age of 19. Children enrolled in the program receive regular doctor’s visits, dental check-ups, and immunizations. For additional information please visit


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